Iranian Research Organisation for Science and Technology Journal of Technology Development Management 2008-5060 6 3 2018 11 22 A Systematic Model for the Diffusion of Commercial Soft Technology in Iran’s Oil Industry A Systematic Model for the Diffusion of Commercial Soft Technology in Iran’s Oil Industry 41 70 759 10.22104/jtdm.2019.3028.2030 FA Behzad Safaei Ph.D. Student in Systems Management, Management Department, Faculty of Management and Economy, Shiraz University, Shiraz, Iran. Ali Naghi Mosleh Shirazi Professor, Management Department, Faculty of Management and Economy, Shiraz University, Shiraz, Iran Ali Mohamadi Professor, Management Department, Faculty of Management and Economy, Shiraz University, Shiraz, Iran Moslem Alimohammadlou Associate Professor, Management Department, Faculty of Management and Economy, Shiraz University, Shiraz, Iran Journal Article 2018 07 05 The present study was conducted with an innovative approach and the integration of system dynamics with grounded theory to present a systematic model for commercial soft technology diffusion in the Iranian oil industry, and was carried out in two stages. In the first stage, the grounded theory was used and in-depth interviews with 19 experts who dominated in the process of commercial soft technology diffusion in the Iranian oil industry were carried out. As a result, a total of 785 final codes, 184 concepts, and 71 sub-categories were extracted. In the second stage, a systematic model of the system dynamics was used. The key variables of the system model were extracted from the first stage coding and a systematic model was developed in the form of 18 reinforcing loops and 4 equilibrium loops Subsequently, the stack flow model was formulated and after the validation of the model through the test of behavioral and sensitivity analysis, scenarios were generated and simulated. The model data was gathered through experts’ comments and the model was simulated for a period of 50 years from 2011 to 2061 The results indicate that the best priorities for improving the process of commercial soft technology diffusion in the Iranian oil industry are training, the establishment of an organizational structure, outsourcing and, ultimately, research and development.   The present study was conducted with an innovative approach and the integration of system dynamics with grounded theory to present a systematic model for commercial soft technology diffusion in the Iranian oil industry, and was carried out in two stages. In the first stage, the grounded theory was used and in-depth interviews with 19 experts who dominated in the process of commercial soft technology diffusion in the Iranian oil industry were carried out. As a result, a total of 785 final codes, 184 concepts, and 71 sub-categories were extracted. In the second stage, a systematic model of the system dynamics was used. The key variables of the system model were extracted from the first stage coding and a systematic model was developed in the form of 18 reinforcing loops and 4 equilibrium loops Subsequently, the stack flow model was formulated and after the validation of the model through the test of behavioral and sensitivity analysis, scenarios were generated and simulated. The model data was gathered through experts’ comments and the model was simulated for a period of 50 years from 2011 to 2061 The results indicate that the best priorities for improving the process of commercial soft technology diffusion in the Iranian oil industry are training, the establishment of an organizational structure, outsourcing and, ultimately, research and development.   https://jtdm.irost.ir/article_759_fa14d4fe2f19414de3ebd9f63d5c0169.pdf