The effect of environmental regulations on green technological innovative behavior with the mediation of green technology innovative intention in modiran khodro company.

Document Type : Research Paper

Authors

1 Associate Professor, Department of Public Administration, University of Sistan and Baluchistan, Zahedan, Iran.

2 PhD student, Department of Public Administration, University of Sistan and Baluchistan, Zahedan, Iran.

Abstract

This study is based on the theory of planned behavior and aimed at the effect of environmental regulations on green technological innovative behavior with the mediation of green technology innovative intention in automobile managers. Green technological innovative behavior is divided into technological innovative behavior, clean process and green product innovation behavior. Environmental regulations also have two dimensions: command and control environmental regulations and motivational environmental regulations. The research is applied from the point of view of the objective and descriptive survey from the point of view of the method. The statistical population of the current research is the company of car managers, which includes 3100 managers and employees. Through Cochran's formula, the number of statistical sample is estimated to be 342 people. Structural equation method with PLS was used to check the research hypotheses. The research results showed that environmental regulations have a significant effect on innovative green technology and can suppress or promote innovative green technological behavior. Also, innovative green technology has a mediating role in the impact of environmental regulations on innovative green technological behavior, in other words, the interaction between environmental regulations and innovative green technology behavior can have important consequences for sustainable development and environmental protection.

Keywords

Main Subjects

References

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Journal of Technology Development Management
Volume 11, Issue 1
January 2024
Pages 217-189

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History

  • Receive Date: 07 September 2022
  • Revise Date: 06 November 2023
  • Accept Date: 11 December 2023

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