Journal of Technology Development Management

Journal of Technology Development Management

An Effective Business Model in the Field of Electronics Business Using Repertory Grid Technique

Document Type : Research Paper

Authors
Hossein Nikbeen 1
Ali Badizadeh 2
Ali Davari 3
Gholamhossein hosseininia 4
1 Management and Accounting Faculty, Qazvin Branch, Islamic Azad University ,Iran
2 Management and Accounting Faculty, Qazvin Branch, Islamic Azad University,Iran
3 Entrepreneurship Faculty, Tehran University,Tehran ,Iran
4 Entrepreneurship Faculty ,Tehran university ,Tehran ,Iran
10.22104/jtdm.2018.2802.1946
Abstract
Abstract:
The concept of business model is important to succeed for organizations in the competitive world as well as gaining a global position in the field of entrepreneurship. This paper presents the use of personal construct theory and repertory grid methodology which is a new method for extracting entrepreneurial cognitive understanding of a business model. This research is a descriptive survey. First, using 13 semi-structured interviews with entrepreneurs in the field of electronics business and extracting 346 primary structures from their cognitive understanding of effective business models, 37 secondary structures were obtained using content analysis method. Then, using a questionnaire, the experts' opinions were collected to systematize the structures of the effective business model. The theoretical contribution of this research is to present a business model framework for the electronics business using repertory grid technique. This framework can be useful for start-ups and business development for entrepreneurs and can be used to understand the effective business model in the future research works
Keywords
: Business Model
Repertory Grid Technique
Structure Oriented
Strategy Oriented
Technology Oriented
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Journal of Technology Development Management
Volume 6, Issue 2
Summer 2018
Pages 137-159

  • Receive Date 28 February 2018
  • Revise Date 25 December 2018
  • Accept Date 13 January 2019