Journal of Technology Development Management

Journal of Technology Development Management

Factors Affecting Technology-based Business Diversification: The Case study of IKCO-TAM Company

Document Type : Research Paper

Authors
Mohammad Reza Arasti 1
Javad Noori 2
Siavosh Maleki Far 3
1 Faculty Member, Department of Management and Economics, Sharif University of Technology, Tehran, Iran.
2 Research Policy Institute of Science, Technology and Technology of Sharif University of Technology
3 M.Sc., MBA, Sharif Industrial University, Tehran. Iran.
10.22104/jtdm.2015.106
Abstract
This paper deals with Technology-based Business Diversification. In the past two decades, the alignment of Technology Strategy and Business Strategy has attracted the attention of academicians as well as practitioners from different segments of industry. It was recognized as one the most important research topics in the field of Strategic Planning and Technology Management. Although, corporations play an important role in the economy of countries, the focus of almost all of frameworks, models, tools and techniques developed in the field was mainly on single companies. In this paper, a theoretical framework has been proposed which explain how the strategy of diversification could be elaborated based on the corporate technological capabilities. Some contextual factors influencing Technology-based Diversification have been also identified and presented. The applicability of proposed framework is illustrated through an in-depth case study of TAM Company,one of Iran Khodro Group's main subsidiaries.
Keywords
Business Diversification
Alignment Technology Strategy and Business Strategy
Contextual Factors
Case Study
Theme Analysis
Iran Khodro Industrial Group
TAM Co
Journal of Technology Development Management
Volume 2, Issue 1
Spring 2014
Pages 9-47

  • Receive Date 02 May 2012
  • Revise Date 29 January 2015
  • Accept Date 01 March 2015