Providing a supply chain sustainability model using blockchain technology based on an innovative strategy

Document Type : Research Paper

Author

Assistant Professor. Department of Management ,Dehaghan Branch, Islamic Azad University, Dehaghan, Iran

10.22104/jtdm.2024.6899.3316

Abstract

The present article was carried out with the aim of presenting a supply chain sustainability model using blockchain technology based on an innovative strategy in the food industry. In terms of purpose, it is mixed, cross-sectional and research. 21 participants of the qualitative part were selected in a purposeful way until reaching theoretical saturation. In the quantitative part, 135 managers and experts of companies active in the country's food industry were used. The data collection tools are semi-structured interviews and questionnaires. Validity according to Lincoln and Goba's point of view and reliability was estimated as 0.652 based on Holstein's formula. Convergent validity and divergent validity, combined reliability and Cronbach's alpha were used to measure the validity of the questionnaire. Data analysis was performed in the qualitative part with the foundation data method and MAXQDA software, and in the quantitative part with the partial least squares method and SMART PLS software. Based on the paradigm model of the research, it was determined that blockchain technical platforms and blockchain management platforms provide the necessary background, and blockchain barriers in the supply chain play an intervening role. Innovative strategy leads to environmental, economic and social sustainability.

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History

  • Receive Date: 27 May 2024
  • Revise Date: 13 September 2024
  • Accept Date: 14 September 2024

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