An Effective Business Model in the Field of Electronics Business Using Repertory Grid Technique

Document Type : Research Paper

Authors

1 Management and Accounting Faculty, Qazvin Branch, Islamic Azad University ,Iran

2 Management and Accounting Faculty, Qazvin Branch, Islamic Azad University,Iran

3 Entrepreneurship Faculty, Tehran University,Tehran ,Iran

4 Entrepreneurship Faculty ,Tehran university ,Tehran ,Iran

Abstract

Abstract:
The concept of business model is important to succeed for organizations in the competitive world as well as gaining a global position in the field of entrepreneurship. This paper presents the use of personal construct theory and repertory grid methodology which is a new method for extracting entrepreneurial cognitive understanding of a business model. This research is a descriptive survey. First, using 13 semi-structured interviews with entrepreneurs in the field of electronics business and extracting 346 primary structures from their cognitive understanding of effective business models, 37 secondary structures were obtained using content analysis method. Then, using a questionnaire, the experts' opinions were collected to systematize the structures of the effective business model. The theoretical contribution of this research is to present a business model framework for the electronics business using repertory grid technique. This framework can be useful for start-ups and business development for entrepreneurs and can be used to understand the effective business model in the future research works

Keywords


  1. Bankvall L, Dubois A, Lind F. (2016). Conceptualizing business models in industrial networks. Industrial Marketing Management, 60: PP 196-203.
  2. Baron R, Ward T. (2014). Expanding entrepreneurial cognition’s toolbox: potential contributions from the field of cognitive science. Entrepreneurship Theory and Practice, 28 (6): PP 553–573.
  3. Chesbrough H. (2007). Business model innovation: it’s not just about technology anymore. Strategy and Leadership, 35(6): PP 12-17.
  4. Chroneer D, Johansson J, Malmstrom M. (2015). Business Model Management Typologies–Cognitive Mapping of Business Model Landscapes. International Journal of Business and Management,10(3): PP 67-80.
  5. Demil B, Lecocq X. (2010). Business model evolution: in search of dynamic consistency. Long RangePlanning, 43: PP 227–246.
  6. Dmitriev V, Simmons G, Truong Y, Palmer M, Schneckenberg D. (2014). An exploration of business model development in the commercialization of technology innovations. R & D Management. RADMA and John Wiley & Sons Ltd.
  7. Elfring T, Hulsink W. (2003). Networks in entrepreneurship: The case of high-technology firms. Small Business Economics, 21(4): PP 409–422.
  8. Fransella F, Bell R. Bannister D. (2004). A Manual For Repertory Grid Technique. England. John Wiley & sons Inc.
  9. Gerard G, Bock A. (2010). The Business model in Practice and its Implications for Entrepreneurship Research. Entrepreneurship Theory and Practice, 35(1): PP 83-111.
    1. Ireland R, Hitt, Michael A, Sirmon D. (2003). A Model of Strategic Entrepreneurship: The Construct and its Dimensions. Journal of Management, 29(6): PP 963–989.
    2. Jankowicz D. (2004). The easy guide to repertory grids. John wily & sons. England.
    3. Joyce A, Paquin R. (2015). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135: PP 1474-1486.
    4. Kawaf F, Tagg S. (2017). The construction of online shopping experience: a repertory grid approach. Computers in Human Behavior, 72: PP 222-232.
    5. Lim D, Morse E, Mitchell K, Seawright K. (2010). Institutional Environment and Entrepreneurial Cognitions: A Comparative Business Systems Perspective. Entrepreneurship Theory and Practice, 34(3): PP 491-516.
    6. Mahadevan B. (2000). Business models for Internet-based e-commerce: An anatomy. California Management Review, 42 (4): PP 55–69.
    7. Malmstrom M, Johansson J, Wincent J. (2014). Cognitive Constructions of Low Profit and High Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs. Entrepreneurship Theory and Practice, 39(5): PP 1083–1109.
    8. Mitchell K, Busenitz L, Lant T, McDougall P, Morse E, Smith J. (2002). Toward a Theory of Entrepreneurial Cognition: Rethinking the People Side of Entrepreneurship Research. Entrepreneurship Theory and Practice, 27(2): PP 93-104.
    9. Mitchell, Busenitz, Bird, Gaglio, McMullen, Morse, Smith. (2007). The Central Question in Entrepreneurial Cognition Research 2007. Entrepreneurship Theory and Practice, 31(1): PP 1-27.
    10. Morris, Michael,, Schindehutte, Minet, Jeffrey. (2005). The entrepreneur’s business model: toward a unified perspective. Journal of Business Research, 58: PP726– 735.
    11. Nenonen S, Storbacka K. (2010). Business model design: conceptualizing networked value co-creation. International Journal of Quality and Service Sciences, 2 (1): PP 43-59
    12. Osterwalder A. (2004). The Business Model Ontology A Proposition In A Design Science Approch. PhD Thesis, University of Lausanne, Switzerland.
    13. Partanen J, Chetty S, ajala A. (2011). Innovation Types and Network relationships. Entrepreneurship Theory and Practice, 38(5): PP 1042-2587.
    14. Solis H, Masanell R, Grifell E, Tatje. (2014). Business Model Evaluation: Quantyging Wallmarts Sources Of Advantage. Strategic Entrepreneurship Journal, 9(1): PP 12-33.
    15. Taran Y, Boer H, Lindgren P. (2015). A business model innovation typology. Decision Sciences Institute, 46(2): pp 31-331.
    16. Teece D. (2010). Business model, business strategy and innovation. Long Range Planning, 43 (2–3): PP 172–194.
    17. Van D, Cuppen E, Hisschemoller M. (2009). The repertory grid to unfold conflictingpositions: The case of a stakeholder dialogue on prospects for hydrogen. Technological Forecasting and Social Change, 76(3):PP 422-432.
    18. Weiweia L, yue D. (2015). Research on Value Evaluation of E-commerce Business Model. Procedia Computer Science, 60: PP 1328 – 1336.
    19. Wilson F, Tagg S. (2010). Social constructionism and personal constructivism: Getting the business owner`s view on the role of sex and gender. International Journal of Gender and Entrepreneurship, 2(1):PP 68-82.
    20. Wirtz B, Pistoia A, Ullrich S, Gottel V. (2016). Business Models: Origin, Development and Future Research Perspectives. Long Range Planning, 49(1): PP 36-54.
    21. Zahra S, Nambisan S. (2011). Entrepreneurship in global innovation ecosystems. Academy of Marketing Science Review, 1: PP 4–17.
    22. Zott C, Amit R. (2010). Designing your future business model: An activity system erspective. Long Range Planning, 43: PP 216-226.
    23. Zott C, Amit R, Massa L. (2011). The Business Model: recent developments and future research. Journal of Management, 37 (4): PP 1019–1042.