عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This paper deals with identifying and ranking influencing factors in technology value, in technology exchanges or licensing technology. After exploratory studies in the field of technology valuation models and studying the literature of the subject of this research, researchers identified a relatively comprehensive set of technology valuation indicators. Then, by utilizing the experts’ opinions and analyzing the data, with Binomial and Friedman exams, determined the importance ratios of these indicators form the buyers’ viewpoint in automotive industry. Results showed that the indicators related to the benefit dimension and content of the contracts’ dimension have had the maximum importance in technology value estimation. Finally, a real case was valued by utilizing the identified ratios. Technology valuators and technology exchange contractors, generally, and participants in automotive industry, specially, can use the results of this research.