نوع مقاله : مقاله پژوهشی
نویسندگان
1 پژوهشگر پسادکتری مدیریت بازرگانی دانشگاه یزد
2 عضو هیئت علمی دانشگاه یزد
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Digital transformation is one of the most important topics in today's business world. Despite its significance, comprehensive studies in this field have not yet been conducted, and its mechanisms have not been fully and integrally examined. Therefore, digital transformation holds high potential for the growth and development of businesses, but it requires greater attention from managers, appropriate investment, and deeper studies to identify its comprehensive mechanisms. Thus, the aim of this article is to validate the components influencing sustainable development through the approach of digital transformation in creative industries based in science and technology parks of Iranian universities. The research method employed was a mixed-method approach (qualitative-quantitative). Initially, the components of sustainable development with a digital transformation approach in Iranian creative industries were identified through semi-structured interviews. Subsequently, a questionnaire was used to validate and assess the impact of each identified component, and data analysis was conducted using PLS3 software. The research results indicated that the greatest impact belongs to the driver of sustainable development, followed by sustainable competitive development. The findings of this study suggest that the sustainable development of creative industries is significantly based on digital transformation and the use of digital technologies.
کلیدواژهها [English]
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