اعتبارسنجی مولفه های اثرگذار بر توسعه پایدار با رویکرد تحول دیجیتال در صنایع خلاق

نوع مقاله : مقاله پژوهشی

نویسندگان

1 پژوهشگر پسادکتری مدیریت بازرگانی دانشگاه یزد

2 عضو هیئت علمی دانشگاه یزد

چکیده

تحول دیجیتال یکی از موضوعات مهم در دنیای کسب‌وکار امروزی است که علی‌رغم اهمیت آن، هنوز مطالعات کاملی در این زمینه انجام نشده و مکانیسم‌های آن به طور کامل و یکپارچه مورد بررسی قرار نگرفته است. بنابراین، تحول دیجیتال دارای پتانسیل بالایی برای رشد و توسعه کسب‌وکارها است، اما نیازمند توجه بیشتر از سوی مدیران، سرمایه‌گذاری مناسب و مطالعات عمیق‌تر برای شناسایی مکانیسم‌های جامع آن می‌باشد. بنابراین، هدف از این مقاله اعتبارسنجی مؤلفه‌های اثرگذار بر توسعه پایدار با رویکرد تحول دیجیتال صنایع خلاق محور مستقر در پارک‌های علم و فناوری دانشگاه‌های ایران می‌باشد. روش انجام پژوهش آمیخته (کیفی-کمی) بوده است. در ابتدا، مولفه‌های توسعه پایدار با رویکرد تحول دیجیتال در صنایع خلاق ایرانی از طریق مصاحبه‌های نیمه ساختاریافته شناسایی شدند. سپس، برای اعتبارسنجی و ارزیابی میزان تأثیرگذاری هر یک از مولفه‌های شناسایی شده، از پرسشنامه استفاده شد و تجزیه و تحلیل داده‌ها با کمک نرم‌افزار پی‌ال‌اس ۳ انجام گرفت. نتایج پژوهش نشان داد که بیشترین تأثیر به مولفه محرک توسعه پایدار تعلق دارد و پس از آن، توسعه رقابتی پایدار قرار دارد. یافته‌های این پژوهش حاکی از آن است که توسعه پایدار صنایع خلاق به طور قابل توجهی بر اساس تحول دیجیتال و استفاده از فناوری‌های دیجیتال استوار است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Validation of the components affecting sustainable development with the approach of digital transformation in creative industries

نویسندگان [English]

  • Elahe Hosseini 1
  • Alireza Rajabipoor Meybodi 2
1 Yazd university
2 Faculty Member of Yazd University
چکیده [English]

Digital transformation is one of the most important topics in today's business world. Despite its significance, comprehensive studies in this field have not yet been conducted, and its mechanisms have not been fully and integrally examined. Therefore, digital transformation holds high potential for the growth and development of businesses, but it requires greater attention from managers, appropriate investment, and deeper studies to identify its comprehensive mechanisms. Thus, the aim of this article is to validate the components influencing sustainable development through the approach of digital transformation in creative industries based in science and technology parks of Iranian universities. The research method employed was a mixed-method approach (qualitative-quantitative). Initially, the components of sustainable development with a digital transformation approach in Iranian creative industries were identified through semi-structured interviews. Subsequently, a questionnaire was used to validate and assess the impact of each identified component, and data analysis was conducted using PLS3 software. The research results indicated that the greatest impact belongs to the driver of sustainable development, followed by sustainable competitive development. The findings of this study suggest that the sustainable development of creative industries is significantly based on digital transformation and the use of digital technologies.

کلیدواژه‌ها [English]

  • Sustainable competitive development
  • digital work environment
  • cultural taste of digital technology
  • creative industries
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