نوع مقاله : مقاله پژوهشی
نویسنده
گروه مدیریت صنعتی، دانشکده علوم اداری و اقتصاد، دانشگاه اراک، اراک، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
This study examines the anthropomorphism of collaborative robots and its impact on perceived competence, perceived safety, perceived threat, and, ultimately, employee acceptance of these robots in the automotive industry. The research is applied, descriptive-correlational, and cross-sectional. The statistical population comprises employees in the automotive industry, from whom 384 individuals were randomly selected. The measurement model’s reliability and validity were confirmed using Cronbach’s alpha, composite reliability, AVE, cross-loadings, and the HTMT criterion. To test the mediating effects, mediation analysis was conducted, and the VAF index was calculated. Statistical analysis was conducted using structural equation modeling (SEM). The findings revealed that the anthropomorphic design of collaborative robots positively influences perceived safety and perceived competence, while it may also increase perceived threat. Nonetheless, perceived safety plays a significant role in the acceptance of collaborative robots and can amplify the impact of anthropomorphic design. The acceptance of collaborative robots remains a relatively new area of research and has not yet been thoroughly explored, particularly in the Iranian context. Results suggest that improving acceptance of collaborative robots requires reducing perceived threat and enhancing safety in their design.
کلیدواژهها [English]
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