راهکارهای تسهیل پذیرش فناوری مدل‌سازی اطلاعات ساختمان در شرکت‌های ساختمانی ایران، مبتنی بر اثر مولفه‌های فرهنگ ملی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناس ارشد مدیریت پروژه و ساخت، دانشکده هنر و معماری، دانشگاه تربیت مدرس، تهران.

2 عضو هیئت علمی،دانشگاه تربیت مدرس، تهران.

3 عضو هیئت علمی، گروه مدیریت پروژه و ساخت، دانشکده هنر و معماری، دانشگاه تربیت مدرس، تهران.

چکیده

با وجود مورد توجه بودن مدل‌سازی اطلاعات ساختمان در صنعت ساخت‌وساز ایران طی سال‌های اخیر، بهره‌وری پایین این صنعت، شرایط تحقق بسیاری از منافع حاصل از پیاده‌سازی BIM را با محدودیت مواجه کرده است. یکی از موانع پیاده‌سازی گسترده‌تر BIM در سطح صنعت، عدم پذیرش آن است. وضعیت پذیرش BIM در ایران، کند و نامطلوب است. یکی از موانع پذیرش BIM، عدم همگرایی وضعیت مولفه‌های فرهنگ ملی هافستد با پذیرش BIM است. این مولفه‌ها می‌توانند پذیرش فناوری‌های جدید را تسریع بخشند یا با تاخیر مواجه کنند. در این پژوهش، مصاحبه­ هایی نیمه‌ساختاریافته با تعدادی از ارکان شرکت‌های ساختمانی رتبه یک استان تهران انجام شد. تجزیه‌وتحلیل داده‌ها (با استفاده از تحلیل محتوای کیفی) نشان داد هرچه فاصله قدرت کمتر، پرهیز از عدم‌قطعیت کمتر، دید بلندمدت‌تر، مردخویی و جمع‌گرایی بیشتری برقرار باشد، پذیرش BIM آسان‌تر اتفاق می‌افتد. راهکارهایی نیز جهت تقویت اثر مولفه ­ها در راستای پذیرش BIM، مانند سیاست‌های تشویقی مدیران، ورود شخصیت‌های ریسک‌پذیر در سطوح بالا، مکانیزه کردن ساختارهای شرکت، ایجاد محیط مشارکتی و توسعه فرهنگ پذیرش BIM از طریق آموزش و یادگیری شناسایی شد. یافته ­های این پژوهش به فعالان صنعت ساخت کمک می­کند علاوه بر توجه به جنبه­ های فنی BIM، جنبه­های فرهنگی و بوم ­شناسی استقرار BIM را نیز مدنظر قرار دهند.

کلیدواژه‌ها


عنوان مقاله [English]

Solutions to ّFacilitate the Acceptance of Building Information Modeling Technology in Iranian Building Companies, Based on the Effects of National Culture Dimensions

نویسندگان [English]

  • Sahar Taheripour 1
  • Mojtaba Azizi 2
  • Ehsanallah Eshtehardian 3
1 Master of Science, Construction and Project Management, Department, Faculty of Art, Tarbiat Modares University, Tehran, Iran.
2 Faculty Member, Department of Project Management and construction, Tarbiat Modares University, Tehran, Iran.
3 Faculty Member, Construction and Project Management Department,, Faculty of Art, Tarbiat Modares University
چکیده [English]

<Despite the importance of Building Information Modeling in the Iranian construction industry in recent years, the low productivity of this industry has limited the realization of many benefits of BIM implementation. One of the obstacles to the wider implementation of BIM at the industry level is its non-acceptance. The situation of BIM acceptance in Iran is slow and unfavorable. One of the obstacles to BIM acceptance is the lack of convergence of the dimensions of Hofstede national culture with BIM acceptance. These dimensions can accelerate or delay the acceptance of new technologies; As a result, in this study, semi-structured interviews have been conducted with a number of pillars of construction companies ranked first in Tehran province. Data analysis (by qualitative content analysis) showed that the shorter the power distance, the less uncertainty avoidance, the longer orientation, the more masculinity and collectivism, the easier it is to accept BIM technology. Solutions were also identified to strengthen the impact of these dimensions on BIM acceptance, including managers' incentive policies, the entry of high-risk personalities, mechanization of company structures, the creation of a participatory environment, and the development of a BIM acceptance culture through training and Learning pointed out. The findings of this study help construction industry activists to consider the cultural and ecological aspects of BIM deployment in the organization in addition to the technical aspects of BIM.

کلیدواژه‌ها [English]

  • Hofstede national culture
  • Technology acceptance
  • Building Information Modeling
  • construction companies ranked first
  • Tehran province
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  • تاریخ دریافت: 20 آبان 1399
  • تاریخ بازنگری: 13 خرداد 1400
  • تاریخ پذیرش: 02 بهمن 1400
  • تاریخ اولین انتشار: 01 اسفند 1400