تصاحب ارزش در اتحادهای استراتژیک فناورانه و عوامل موثر بر ابعاد مختلف آن (مورد مطالعه: صنعت خودرو)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 هیئت علمی گروه آموزشی مدیریت صنعتی/ دانشکده مدیریت دانشگاه تهران

2 عضو هیئت علمی گروه مدیریت صنعتی دانشگاه علامه طباطبایی

3 عضو هیات علمی گروه آموزشی مدیریت صنعتی/ دانشکده مدیریت دانشگاه تهران

4 هیئت علمی گروه آموزشی مدیریت صنعتی دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی

5 دانشکده مدیریت دانشگاه تهران

چکیده

امروزه باتوجه به پیچیدگی و عدم‌قطعیت بالا در محیط کسب‌وکار، نیاز به پیوستن به اتحادهای استراتژیک علی-الخصوص در جهت توسعه فنی و فناوری یا انتقال تکنولوژی، به‌عنوان منبع نوآوری و کسب مزیت‌رقابتی بیش از گذشته احساس می‌شود. اما مطالعات متعدد نرخ بالای شکست در این نوع اتحادها را نشان می‌دهد. اتحاد زمانی موفق است که هم بنگاه‌های مشارکت‌کننده، به‌طور مشترک ارزشی را خلق نمایند و هم هرکدام از طرفین سهم خود از اتحاد را تصاحب کند. اما چالش اصلی درهنگام تصاحب ارزش به‌وجود می‌آید. در این مقاله "تصاحب ارزش در اتحادهای استراتژیک فناورانه" به‌عنوان یکی از عوامل مهمِ تاثیرگذار بر موفقیت یا عدم‌موفقیت این نوع اتحادها مورد بررسی قرارگرفته و به‌عنوان "مجموع ارزش اختصاصی بنگاه از اتحاد به‌علاوه سهم بنگاه از ارزش مشترک خلق‌شده" تعریف شده است. پس از مرور ادبیات و شناسایی عوامل موثر بر ابعاد ارزش تصاحب‌شده، به بررسی میزان اهمیت هریک از این عوامل با روش بهترین-بدترین فازی در صنعت خودروسازی کشور پرداخته شده است. نتایج حاکی از آن است که ظرفیت جذب، قدرت چانه‌زنی و تجربه عمومی قبلی بنگاه بااهمیت‌ترین عوامل اثرگذار بر تصاحب ارزش در اتحادهای استراتژیک فناورانه است و بنگاه‌ها باید برای کسب ارزش بیشتر از یک اتحاد بر این عوامل تمرکز داشته باشند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Value Capturing in Technological Strategic Alliances and Factors Affecting Its Various Dimensions: A Case Study of the Automotive Industry

نویسندگان [English]

  • Ahmad Jafarnejad 1
  • Laya Olfat 2
  • Nima MOkhtarzadeh 3
  • Mehdi Elyasi 4
  • Saiedeh Sadat Ahangari 5
1 Professor, Department of Management, University of Tehran, Tehran, Iran
2 Department of Industrial Management , Faculty of management and according, Allameh Tabatabai university, Tehran, Iran
3 Assistant Professor, Department of Management, University of Tehran, Tehran, Iran
4 Department of Industrial Management , Faculty of management and according, Allameh Tabatabai university, Tehran, Iran
5 Department of Management, University of Tehran, Tehran, Iran
چکیده [English]

Nowadays, due to the complexity and uncertainty in the business environment, joining strategic alliances, as a source of innovation and gaining competitive advantage, especially for the technical and technological development or technology transfer is required more than ever.  Several studies show the high rate of failure in these types of alliances. The alliance is successful at the same time as the joint ventures create a common value, and each party acquires its share of the alliance. But the main challenge comes from the value acquisition. In this paper, "the value takeover in the technological strategic alliances" has been investigated as one of the important factors influencing the success or failure of this type of alliances and is defined as "the total firm value of the union, plus the share of the firm of the joint value created." After reviewing the literature and identifying the factors affecting the dimensions of value capturing, the importance of each of these factors was examined using fuzzy best-worst method (FBWM) in the automotive industry. The results indicate that absorptive capacity, bargaining power and previous general experience of the firm are the most important factors affecting value capturing in the technological strategic alliances, and firms must focus on these factors in order to gain value from an alliance. 

کلیدواژه‌ها [English]

  • Technological Strategic Alliances
  • Common Value Creation
  • Value Capturing
  • Fuzzy BWM
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