نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد، مدیریت کارآفرینی، دانشگاه سیستان و بلوچستان، زاهدان.
2 عضو هیئت علمی، گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران.
3 دانشجوی دکتری، مدیریت فناوری اطلاعات، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران.
4 عضو هیئت علمی دانشگاه ولایت، ایرانشهر.
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The internet technology platform has simplified and accelerated the creation and development of digital entrepreneurial businesses but it is too slow to implement this kind of business in Iran. On the other hand, no research has examined the success factors of this kind of business yet. Therefore, the main purpose of this study is to identify the digital entrepreneurship success drivers with a meta-synthesis approach. This study, in terms of purpose, is considered as an applied research and it is a qualitative research in terms of data collection method. To identify the success factors of digital entrepreneurship with the help of the meta-synthesis method, 311 articles were first reviewed, among which 36 papers were used for final analysis.In this research, 28 success indices of digital entrepreneurship were identified and classified under 3 categories and 7 concepts.Then, using the Shannon Entropy Method, the weight of the extracted indices through the meta-synthesis method was determined. The results of this study show that the index of marketing and relationship with customers in cyberspace with significance factor 0.0660 ranked first and indicators of IT infrastructure and acceptance of digital entrepreneurship in the organization ranked second and third as effective factors on the success of digital entrepreneurship.
کلیدواژه‌ها [English]
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